Tūhura Otago Museum Thinking Long Term and Big Picture

Tūhura Otago Museum has long been a vocal advocate for it to be recognised as a nationally important museum, highlighting the lack of central government funding and the ongoing struggle to maintain ageing buildings amid rising costs. Now, the Museum is taking a proactive step forward, focusing on its future, the legacy of its unique collection, and the community it serves.

At the heart of this forward-thinking approach is Dr Georgia Ciaran, Tūhura's new Head of Philanthropy and Development, who joined the team at the beginning of the year. Ciaran brings with her a wealth of experience in multi-million dollar revenue and asset generation for worthy causes having worked across medical, tertiary education, humanitarian, human rights, and cultural institutions both in Aotearoa and overseas.

Now based in Dunedin, Ciaran says she's thrilled to be back in the city: "I love Dunedin, the culture, the rich architectural heritage, the murals, and of course, the fabulous fashion!"

But the role comes with challenges. Tūhura Otago Museum is facing critical infrastructure needs, from earthquake strengthening and a new roof for the tropical forest to installing a sprinkler system to protect its world-class collection. This will all cost around $10 to 15 million, money which the Museum will need to raise. Ciaran says many people don't know that Tūhura Otago Museum is a registered charity and already has to fund around $5 million a year itself.

Museum Director Dr Ian Griffin emphasised the national and international importance of the Museum's holdings: "Tūhura houses almost two million collection items, including some of Aotearoa's most significant taonga. While we're incredibly grateful to the four Otago councils for their support, they cover around half of our operational costs but we must find the rest ourselves each year."

Dr Griffin added that while operational funding is a challenge, the real pressure lies in capital investment: "Without substantial extra financial support we simply can't afford to protect our collection or buildings adequately."

Dr Ciaran stressed that Tūhura Otago Museum was founded and sustained by the generosity of individuals, families, and businesses, and she's committed to revitalising that regional spirit:

"Over the past 30 years, community giving has declined. We need to bring it back to the forefront, whether it's making a major donation, leaving a legacy gift of money or property, or supporting a specific project. These are essential for protecting the past and ensuring the future."

Dr Griffin said that future-proofing the Museum is a top priority, and he's thrilled to have Dr Ciaran on board to lead this important mahi.

Tūhura Otago Museum was a strong voice in the Museums Aotearoa "Keep the Lights On" campaign and is actively exploring new revenue streams, including international visitor charges and operating efficiencies. However, much more is needed.

"Our large museum urgently needs work, earthquake strengthening, fire sprinklers, and a new tropical forest roof, plus off-site storage" said Dr Griffin. "We need the support of both central government and our generous local community. If you love Otago and this city, its combined heritage and stories, please consider giving back."